About Us

Heed Living is a home & lifestyle shop located in the heart of Islamorada, FL.  We carry a unique and curated collection of pieces for you and your home. We have everything from homewares, accessories, and clothing.
The meaning of heed is to pay attention to or take notice of and that’s exactly what I keep in mind while selecting items for the shop. Everything is meant to be aesthetically pleasing while also serving a purpose in your home or life.
Heed was an idea brewing for many years. Natalie, the owner was previously a wardrobe stylist and photographer who was ready to take on something different. It wasn't until Natalie was leaving the hospital with her newborn daughter in 2022 that a spot became available for the shop and that idea became reality.